Joshep Kosinski: Directs some really amazing videos for ads.

How does he do it?

HD, Green screens, 3D, architectural appreciation, choice of music

And this is proof

Black has always beautiful, but on the web, it just hasn’t translated properly to beautiful sites because with CSS everything has just looked so flat, now a new generation of web enthusiasts are starting to actually use glass effects, shading, and light to make black beautiful indeeed!